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Nation's Building News - Aging Boomers ... |
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| The 55+ market is becoming an increasingly important focus of the nation’s housing industry as members of the baby boom approach the traditional retirement years, but builders hoping to entice households into new homes may find the going tough because older Americans, by and large, are happy with where they currently live. A comprehensive profile of the growing housing market for the elderly compiled earlier this year by NAHB’s 50+ Housing Council describes a group of households that generally include only one or two persons, many of whom have relatively high incomes and many of whom are at the low end of the pay scale. The study then looks at the characteristics of the homes in which members of this population live, as well as factors behind their moving decisions, to suggest opportunities for tapping into this market. | |
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10/21/07
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