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US Baby Boomers opting to retire at home |
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| NEW YORK: The baby boom generation in the US is altering the shape of the housing market by preferring to retire at home and rejecting elderly communities. A recent survey of the generation found most wanted to 'age in place'. A condo in Boca? Shuffleboard and bingo? Not for Boomers, thank you very much. When 80 million Baby Boomers enter the housing equation, it’s not only clichés that become obsolete, but a whole host of preconceptions and conventional wisdom. As the nation’s largest group of consumers, their preferences have consequences. Markets and products evolve and adjust to Boomer appetites, and retirement-age housing requirements are no different. | |
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10/21/07
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